Blizzard is moving into the micro-transaction game league. In Diablo III you'll be able to sell your soul and a few other pieces of loot, for real cash.
One of the big issues we see with MTGs that sell power items is that the real world economy easily screws up any in-game economy. Also, users with a lot of time and little cash find it "unfair" that some can buy what they can only grind. Let's not care about them, they are trolls. And we don't argue with trolls.
It'll be interesting to see how Blizzard, famously known for being extremely balance-focused and pretty damn awesome with money sinks will handle real life cash.
Also let's not hope this is too effective: We don't want EU to go through with the tax-on-virtual-items idea... srsly.
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